Hot Take on Starting Over

This might be a hot take, but it’s okay to start over…

Recently, we discovered that one of our brand accounts had been hacked. It was a tough pill to swallow—this account had grown to over 20k followers, and going from 25k+ to 0 feels like a major setback. But ultimately, we’ve realized it might be for the best.

There’s a common misconception these days that starting a new account is a terrible idea because growth seems impossible. But let’s be real: everyone started with a brand-new account at some point. Building a following again—perhaps even surpassing what you initially had—is absolutely doable. It just takes time and consistency.

Think about it: which sounds better?

• Trying to scale a profile that the algorithm has flagged as ‘unworthy’ or ‘potentially scammy,’ OR

• Starting fresh with a new profile that the algorithm is neutral about and learning from as you post and share consistently?

  
  

We know what we’d choose every time.

What about you?