Crash Course on Building Trust in Business

If you're a first-time entrepreneur, this is for you.

Welcome to Part 3 of our 6-part crash course in business:

1. A way to reach people ✅

2. A way to keep them engaged ✅

3. A way to earn and maintain their trust

4. A way to genuinely help them

5. A way to monetize the help you're giving (aka get paid)

6. A way to keep it going and evolving

At its core, business is simply answering the question: "What can I provide to a large number of people that genuinely helps them that also generates recurring, sustainable income to support and grow my efforts?"

To answer, we’re diving into Step #3: A Way to Earn and Maintain Their Trust.

Trust is the foundation of every relationship, in life and in business. It's the line in every movie 'if we don't have trust we have nothing' and it's true. Without trust, it’s nearly impossible to grow a loyal audience and without that, good luck scaling.

Luckily, trust isn’t just luck—it’s a skill you can build.

1. Show Up Consistently

Trust is earned over time, and consistency is how you prove you’re reliable. It's like dating, if your partner was constantly late, not keeping his word, or would vanish without communication when you were apart you'd start to grow suspicious, distrust him, and start to forget about him....

Business is the same, especially with the amount of competition you're now up against. So establishing a consistent way to show up on social platforms or via regular newsletter is crucial to building rapport and trust with your audience.

2. Be Transparent

People appreciate honesty, plain and simple. Share your journey, admit mistakes, let your audience see the human side of your business, and share lessons you’ve learned. It’ll round out your perceived character and show the people you ARE for the people.

3. Provide Value Without Asking for Anything (At First)

It's a free sample. You don't know if you want to buy the pretzel, so you taste test and see if it's for you. If you like the bite, you'll probably like the full thing— this analogy is not about pretzels. Trust grows when you give before you ask, genuinely help people—even if they haven’t purchased from you yet, that solves a small but specific problem and let them sell themselves on you.

4. Leverage Testimonials and Proof

Nothing builds credibility like proof. There is the bandwagon effect (and FOMO) for a reason. People like to know they're not alone in the journey and they're not the guinea pig. Highlight success stories, positive feedback, or tangible results to show you can deliver on what you say you can.

5. Engage, Be Accessible

When people feel heard and cared for, they trust. Responding to messages, answering questions, and joining conversations builds a sense of real connection and community.

Business is about helping people, the very least you can do is answer a Q&A.

Building Trust in Business NOT Built Overnight

...but it is backbone of your business so stay consistent, calm, and know all good things take time.