4 Ways to Elevate Your Email Marketing Game with Secret AI Hacks (10 Tools Included!)
- Danielle Grobman
- Nov 16, 2024
- 4 min read
Updated: Nov 18, 2024
Email marketing is not dead... it's just on life support.
With countless newsletters, promotions, and updates competing for attention, it's tough to stand out and why people give up. But AI everyday is showing us how it's here to stay so we may as well familiarize ourselves with it, and use it to help us in the creative process.
AI in Understanding Your Audience
Before even typing the subject line, you need to understand who it is you're reaching out to. Of course you can do this by guessing and A/B testing but why not fast track that whole process?
AI can not only help you analyze vast amounts of data about your audience's behaviors and preferences but help you to segment your audience based on key factors like purchase history and engagement levels so you can increase your chances of conversions by allotting your energy to those proven to respond to it.
For example, if you operate an online store, instead of sifting through all your visitors and customers, AI can help pinpoint your most loyal customers—those who make up 20% of your users but contribute 80% of your sales and help personalize emails for that specific subcategory of people.
By targeting these segments with tailored offers, you can increase your chances of conversion significantly and enhance engagement, as emails with relevant content can see open rates rise by as much as 50%.
AI in Crafting Personalized Content
Personalization is, and always has been, a must in email marketing. Research shows that emails with personalized subject lines have a 26% higher chance of being opened. And again, this is where AI shines.
Anyone can write a subject line... but not everyone should. AI tools can sift through subscriber data and help you create personalized content that resonates. If you're sending emails and seeing an open rate of 2% on a 5,000 list, this directly correlates to the perceived importance and potential value subscribers think they'll recieve.
Consider this: you're running a lifestyle blog and need help engaging your audience on specific topics. If a subscriber often reads articles about healthy cooking, instead of you doing the backwork to figure this out, you can use AI to track this, along with all your other subscriber behavior and interests to automatically recommend similar content that will likely keep them engaged and create compelling copy/subject lines/ etc when it comes to emailing.
Optimizing Send Times with AI
The timing of your emails can significantly impact engagement. Sending an email when your audience is most likely to open it can increase your open rates dramatically as it won't have as high a chance as getting lost in the inbox. It's the difference between that 9am vigor to work, answer emails, be productive and the 9pm sloth. Which email do you think will be opened, responded to, and convert?
AI tools can help in this regard by analyzing historical engagement data to pinpoint optimal send times. Instead of sifting through all the numbers yourself you can use AI to reveal when most of your subscribers are active. Scheduling your next big campaign during the discovered window of time could elevate open rates considerably and help improve conversions.
AI in Content Creation
Writer's block can strike anyone at anytime, a fact I'm sure we're all aware of. Fortunately, AI can help you overcome this by creating compelling subject lines (as we've just discussed), engaging email body content, and effective calls-to-action (CTAs).
For example, tools powered by AI, like GPT-3, can quickly generate content ideas based on keywords you provide. This can be a huge time-saver and help you maxamize your productivity in a day; however, it's important to remember that while AI can provide a strong foundation, your unique touch is vital. People can tell when a bot is writing vs a real human being. We don't want to see errors, so ensuring your grammar and punctuation is on point is necessary, but we want to see real, raw emotion... and so far, AI doesn't come close to the human brain in this respect. Only we can add that truly personal touch.
10 AI Tools to Help With Your Email Marketing
A few tools we find particularly helpful include:
Purpose: Generate engaging email content and subject lines tailored to your audience.
Key Feature: AI-driven templates for different email types (e.g., promotional, follow-up, or newsletter).
Purpose: Write persuasive and personalized email copy quickly.
Key Feature: Integrates with CRMs to create hyper-targeted emails.
Purpose: Optimize subject lines and email body text using AI-powered language.
Key Feature: Tests and suggests copy that aligns with your brand voice.
Purpose: Create compelling email campaigns in minutes.
Key Feature: Pre-built templates for newsletters, promotions, and follow-ups.
Purpose: Advanced automation workflows for email sequences.
Key Feature: Predictive content and machine learning for personalization.
Purpose: Manage email campaigns with automation and analytics.
Key Feature: AI-driven suggestions for email content and send times.
Purpose: Create automated email workflows and track performance.
Key Feature: Smart segmentation and behavior-triggered emails.
Purpose: Generate personalized email messages using emotional language.
Key Feature: AI categorizes audiences by emotional triggers for better engagement.
Purpose: Analyze email performance and improve future campaigns.
Key Feature: AI insights into subscriber behavior and engagement patterns optimization.
Purpose: Test and refine email strategies using AI-driven experimentation.
Key Feature: Multivariate testing and AI optimization for better performance.
We hope this helped and if you have any additional questions or are curious as to how we can help you level up your email strategy, feel free to reach out to admin@vitalmedia.one
Happy emailing!
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