Crash Course on Outreach

Launching a successful start up, for better or worse, only has a few steps, 6 in particular:

1. A way to reach new people (outreach)

2. A way to keep them engaged

3. A way to earn and maintain their trust

4. A way to genuinely help them 

5. A way to monetize the help you're giving (aka get paid)

6. A way to keep it going and evolving

At the end of the day business is really answering the question of 'what can I provide to a large amount of people that genuinely helps them' with the caveat of: and make sure I get paid on a recurring sustainable basis to support the ongoing efforts of the project.

So, we're starting with #1 - a way to reach people.

For free, this looks like content creation. 

The paid version is affiliate marketing, UGC content, and paid media

For FREE:

Content posted on Instagram, Facebook, LinkedIn, TikTok, Threads, podcast, or a blog is the first thing we would suggest whether you have a digital or physical store. Why? Because having enough information about who you are, what you're doing, why you're doing it, and how you're entering the space in a fresh, innovative way.

Content compounds over time. 

Even if you can only post 1x per day, that's still 30 pieces of content a month. 30 pieces a prospective customer can reference when they're looking into you. Imagine the trust you can gain, momentum you can build, and sales you can generate by showing up consistently.

PAID:

Affiliate marketing and UGC content falls under this category because while you may not literally be giving your money to a person to receive their service you will have to supply them with a free sample of your offer. This depends on your budget and willingness to lose on the front end to receive 3x on the backend (1: their connections, 2: leveraging their audience 3: receiving referrals).

For ads: we do recommend this but only after you've tested a few angles with your organic content first. The last thing you want to do is pump money into a losing angle and waste you time, energy, and finances.

Now, HOW do you ensure the VISIBILITY of your content?

Each platform is like a new person: they have their own personality traits, characteristics, and unique quirks that attracts a different crowd. 

Being aware of the demographics that each platform is suited for will help decrease the probability that your content goes unnoticed. There are, of course, other factors to be aware of, but ensuring you're in the right area to begin with is ground 0. 

SUMMARY:

To reach new people post content, paid or free, and remain consistent.